Instagram is a social-media photo sharing application. Rival TikTok matched Instagram’s 7-year monthly user milestone of 800 million in just four years, so we can expect the top of the table to shuffle soon if their meteoric rise continues to surge. Next up, we look at which country has the most Instagram users. Launched in 2010, Instagram has skyrocketed into fame reaching one billion monthly users in June 2018. Indonesia and Russia have 63 million and 44 million of Insta users, respectively. Next up, we take a look at the current demographics of the world’s biggest social media platform. A little over 5 years ago, in June 2013, Instagram had 130 million monthly active users. Selena Gomez has highest followers with over 124 million followed by … Here below is a collection of the most up-to-date Instagram statistics for 2020 to give you the current state of Instagram. Due to its media sharing nature, Instagram is a key player in the influencer economy, where people earn money, in part, for the size of your account in terms of followers. Instagram has over one billion monthly active users and is one of the most popular social networks worldwide. If you plan on selling several items in your own Shopify store, you can also make purchases through Instagram possible on your website using one of the available Instagram gallery apps. It is professional and only for work purposes. 10. of 11. In total, Instagram’s added more than 200 million users to its platform in under a year, with 100 million of the newcomers signing on between December and the end of April. Some developing countries have HUGE populations but low smartphone adoption rates. Instagram may be the third most used social media platform but it certainly is the preferred app for young adults. 16) How many online users use Instagram? In recent years, Instagram’s MAU’s growth rate has decelerated where some territories like the United States are full of users. Instagram. They make for over half of Instagram’s active accounts worldwide! Instagram profiles using hashtags in their bios do not have more followers. Instagram said Monday that it's added another 100 million monthly users. 89% of users are outside the U.S. 293 million of global Instagram audiences were aged between 18 and 24 years and 338 million aged between 25 and 34 years. Hashtags and shoutouts are great, but even … Considering the great features and tools that were rolled out in 2019, Instagram looks at a bright future with its user base bolstering. Here we have the most popular traffic and engagement times on Instagram, and overall you want to avoid posting on Sunday as it has the lowest user interaction out of the seven days. Next-level SEO training and link building strategies, © 2021 Backlinko is a Trademark of Backlinko LLC. UPDATE June 30, 2017 — Instagram now has over 700 million users, and 250 million users use Instagram Stories every day. According to Instagram demographics, the 18-34 group uses Instagram the most. Sources: (Facebook) (Statista) (Worldometers) (WordPopulationReview) (Statista) (Recode). Launching in 2010, Instagram has had plenty of time to become part of the younger generation’s lives. The photo- and video-sharing network announced it has surged to 500 million active monthly users. Below is the latest data made available in 2020 via Instagram (Facebook). Advertising. How Many Hashtags Should I Use On Instagram? According to their press release, globally, people spend an average of 28 minutes a day on Instagram. P.S. The countries with the most active accounts accessing the photo-sharing app are in the USA with 120 million users, followed by India with 80 million, Brazil (77 million), Indonesia (63 million), and Russia (44 million). The number of Instagram bot accounts in 2015 was 7.9% and has risen to 9.5% in 2019. On Instagram, the main intention is to share and find the best photos and videos. Initially designed as a location-sharing app, Burbn allowed users to “check-in at particular locations, make plans for future check-ins, earn points for hanging out with friends, and post pictures of the meet-ups”. Instagram didn’t break out how many daily active users it has or any data on the use of Stories. Take a look at the most important Instagram marketing statistics to shape your strategy and create winning campaigns. What you have to consider with Instagram’s growth is that there are only 3.5 billion smartphone users worldwide, and so far, a whopping 28.57% of them have the app. However, they’ve still added over 100 million new user accounts year-over-year as they expand globally. Released in 2010, it is currently available in 25 languages. Find the latest Instagram news and updates on the official Instagram blog. While Snapchat and Instagram may appear similar to users, marketers take very different approaches when they use these platforms. What percentage of Instagram users are from outside the US? 22.02% of the world’s 4.54 billion active internet users access Instagram monthly. India comes second with 80 million users, followed by Brazil with 77 million users. Prior to Instagram’s updates, this is how the platform’s users would see how many likes a post has generated: The New Yorker The post-rollout view is different: the information beneath posts with multiple engagements mentions that the image or video has been “Liked by username and others.” Multiple users have reported the downtime on platforms including Twitter, … For the most part, Instagram's user base skews younger, with millennials making up the largest share and representing nearly half of the platform's US user base this year. Brands turn to micro-influencers to promote their products, typically with 50,000 to 100,000 followers. custom-tailored evaluation methodologies Women lead by 13,300,000 within the 35-44 demographic group. More females than males are using Instagram. This means that the ratio of adult Insta users has increased by 400% since the beginning of Pew’s research in 2012. Instagram Stories were released on the platform in August 2016 . Fast forward to now, and over 50% of the monthly users interact with the app daily due to some impressive user-centric feature releases: On August 2nd, 2016, Instagram released a ‘stories’ feature to give its users 24-hour video and photo sequences that disappear like Snapchat. In 67 days, Instagram hit 1 million monthly users, and by February 2011, funding from investors resulted in the app getting valued at $25 million. How Many People Use Instagram? Instagram said Monday that it's added another 100 million monthly users. 6.43% of the world’s 7.77 billion population uses Instagram daily. In this data-driven roundup on the platform’s users and demographics, you’ll see exactly why Facebook paid $1 billion in cash and stock to buy the photo-sharing platform 24 months after launch. Continue reading to find out the answer. Developers. How Many Users Instagram Has Now: 500 Million. The Instagram account switching let you open 2 Instagram accounts on the same device without cloning it. It eventually gets acquired by Facebook in 2012. Instagram’s predecessor, Burbn. Cristiano Ronaldo is the most followed profile on Instagram, so much so, every 1 in 5 people that have Instagram follow him – 209 million followers at 20.9% of the platform’s total user base. Right now, there are over 3.43 billion social media users globally. With the 1 billion user badge, businesses and content creators may take the … —Length of bios. Find the latest Instagram news and updates on the official Instagram blog. The Instagram user base grows rapidly mainly because the platform continuously introduces new features like Instagram Stories. In 2020, the current number of fake bot accounts on Instagram is 95 million, which means 9.5% of their 1 billion monthly users are fake profiles. The Instagram account switching let you open 2 Instagram accounts on the same device without cloning it. Although the US leads the way with more than 120 million users, 80% of the app’s user base is located outside the States. In June 2018, Instagram had reached one billion monthly active users, up from 800 million in September 2017. When it comes to the number of hashtags you should use, there are hundreds of different opinions. That brings the photo-sharing app to 800 million monthly active users, up from 700 million in … 71% of US businesses use Instagram, a … The company reports that 500+ million daily users interact with Instagram Stories, up from June 2018’s 400 million. Launched almost a decade ago, Instagram has become the ultimate app for entertainment and communication. Instagram has 500+ million daily active users (DAUs) globally, ranking it second behind Facebook for the social network with the highest daily logins. Parent company Facebook is excellent at taking down fake accounts on its own platform. 15) How many “likes” does Instagram users give per day? 6 out of 10 online users use Instagram or have an active Instagram profile. The United States has 120 million users, making it the most popular country for the number of active accounts on the app. Instagram and Facebook users are now sitting at 12.23 and 34.6 crores, respectively. However, Instagram is much more vulnerable to fake bot users as videos and photos go viral a lot quicker, making it difficult to crawl the platform and flag keywords or patterns of abuse. Instagram announced at an in-office event today that it now has 1 billion users worldwide. Sources: (eMarketer) (Statista) (Statista) (BankMyCell). that can get you to where you want to go. Brazil, Indonesia, and Turkey are the countries that have the highest app adoption, leaving little room for market growth. Thomas Barwick / Getty Images. According to Instagram’s parent company Facebook’s latest announcements, the current known number of Instagram users is 1 billion monthly active users (MAU’s) and 500 million daily (DAU’s). Browse featured articles and topics to learn more about what Instagram has to offer. Time period Key developments at Instagram 2010–2012: Instagram launches on the iPhone and grows to 13 employees and to 30 million users (closing at $50 million at a $500 million valuation). So how many people use Instagram right now in 2020? When it comes to the number of hashtags you should use, there are hundreds of different opinions. The highest concentration of users is in the US at 116 million users. But many users don’t even realize Facebook owns Instagram, and still love the photo-sharing app. Monthly Active Users Definition (MAU’s): These are registered and logged-in users who visit Instagram’s App or web application within 30 days from the date of measurement. However, the users by gender are evenly split. Next, is India at 73 million users and Brazil at 72 million users. Instagram ‘s massive growth continues. Number of users tagged in Instagram posts. —Mega-celebrities. UPDATE June 30, 2017 — Instagram now has over 700 million users, and 250 million users use Instagram Stories every day. Instagram is the 6th most popular social platform in the world after WeChat 5 PM on Wednesday is considered the best time post on Instagram. Sep-14 to Jun-18 – 200 Million user growth in 9 months, Apr-17 to Sep-17 – 100 Million user growth in 6 months, Dec-16 to Apr-17 – 100 Million user growth in 4 months, Jun-16 to Dec-16 – 100 Million user growth in 6 months, Sep-15 to Jun-16 – 100 Million user growth in 9 months, Dec-14 to Sep-15 – 100 Million user growth in 9 months, Mar-14 to Dec-14 – 100 Million user growth in 9 months, 2023’s estimated growth is +1.8% in US Instagram users, 2022’s estimated growth is +2.2% in US Instagram users, 2021’s estimated growth is +3.2% in US Instagram users, 2020’s estimated growth is +4.5% in US Instagram users, 2019’s estimated growth is +6.7% in US Instagram users, 2018’s estimated growth is +10.1% in US Instagram users. Instagram's users are divided equally with 50% iPhone owners and 50% Android owners. After you apply an optional filter and make some edits, you're taken to … 11.96% of the world’s 4.18 billion active mobile internet users access Instagram daily. There are more than 74.99% of Facebook users and only 4.18% Instagram users. The Facebook-owned app is used by 67% of 18- to 29-year-olds. You can also use your own original audio by simply recording a reel with it. According to eMarketer’s research, Instagram will have 26.9 million users join the platform by 2020 which is almost double the projected growth of other social media platforms. That brings the photo-sharing app to 800 million monthly active users, up from 700 million in … Because Instagram has been around for nearly a decade and has become increasingly influential, it boasts a global user audience. The simplest way of tackling this is to use Instagram’s insights tool, the free analytics available in the app to all professional account users. It has a massive user base and it boasts higher per-post engagement rates than any other social platform. This compelling photo-sharing platform is easy to use and completely free, which has brought about its immense popularity and fast growth. In January 2019, the media sharing platform also reported 500+ million daily active users interacting with their stories feature. This is the default tab on which you begin--it's also … The last official release confirmed the number of people on Instagram is currently over 1 billion monthly active user accounts (200 million increase in 9 months). —Micro-influencers. Instagram has an impressive user base; over half of all monthly users (500 million) use the platform every day. Since its launch in October 2010, Instagram has seen a meteoric rise to 1 billion active users, making it one of the top 6 social networks worldwide. As you’ll see below from the breakdown of users and followers, this is only 3.1% of the platform’s total population. Stories allowed users to upload photos and videos (along with the ability to add stickers and other info) to their profiles that would expire after 24 hours (similar in function to Snapchat). Although more popular with the younger demographic, 60% of adults are now using Instagram which is up from 26% in September 2014. Roughly 56% of female social network users will access Instagram in 2018, compared with 48.6% of male social network users. So much so, over half of millennial’s use Instagram, and two-thirds of generation Z, with 35% stating it’s their favorite social network. Use Instagram as a Social Network . This number also increases for US-based users. Your Instagram handle, or username, on the other hand, appears at the top of your Instagram profile. You can only use letters, periods, numbers, or underscores. No wonder it’s one of the preferred networks for businesses and social media marketing agencies alike. 130 million Instagram users are from the U.S. 67% of U.S. adults ages 18-29 use Instagram in the United States. As of 29th April 2017 Instagram has 700 Million monthly active users. 1 billion users worldwide by 2018, according to Instagram CEO Kevin Systrom More than 1 billion monthly active users (last updated by Instagram in 2018) More than 500 million daily active users (last updated by Instagram in 2017) 928.5 million people can be reached through Instagram ads (last updated by … The multiple users on one Instagram account feature allow the users to switch fastly and conveniently to access multiple accounts as compared to any other Dual Instance apps. Instagram has over 1 billion monthly active users. 13.15% of the world’s 3.8 billion active social media users access Instagram daily. The release of Instagram Stories in 2016, with features like Boomerang, and stickers have also contributed to increasing the amount of time people spend on Instagram. As of June 2018, Instagram passed the 1 billion monthly active users mark. More than 500 million active users are using the platform daily. Instagram’s crackdown on fake bot users has even resulted in the closure of third party fake follower services, but the war is far from over! Follow. Browse featured articles and topics to learn more about what Instagram has to offer. With 120 million users, the US is the leader when it comes to the number of Instagrammers. It also skews female. In total, Instagram’s added more than 200 million users to its platform in under a year, with 100 million of the newcomers signing on between December and the end of April. Let’s take a look at the FAQs regarding the meteoric rise of this photo-sharing platform and uncover all the facts and stats behind its success. and introduce them to proven software solutions, and we are here to deliver the best service providers Parent company Facebook owns four of the six top-ranked social networks (Facebook, WhatsApp, Messenger, and Instagram). This international presence, you see below, makes Instagram especially appealing to both influencers and brands for advertising: According to the latest data, America is the country with the highest number of Instagram users, 120 million accessed the photo-sharing app monthly. Then with the launch of an iPhone app, Facebook acquired the social network after 24 months of the original release date with 30 million monthly active users. Instagram is one of the top-performing apps which will undoubtedly grow even more in the years to come. 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